The Client: Hilti Australia

The Western Sydney Convention Centre (WSCC) was selected as the host venue for Hilti Australia’s Power Up Product Launch and Conference — a large-scale, multi-day event bringing together employees, customers and industry stakeholders through immersive conferencing, live demonstrations and hands-on brand experiences.

As a global leader in construction technology and solutions, Hilti Australia required a venue capable of supporting both high-impact conferencing and extensive outdoor activations simultaneously. WSCC’s integrated precinct offered the ideal environment, combining flexible indoor event spaces, expansive outdoor car park areas and conveniently connected accommodation across the Precinct.

Hands-on engagement was central to the event strategy, with WSCC’s adaptable spaces enabling live equipment demonstrations, vehicle launches and interactive activations, while delivering a seamless premium delegate experience at scale.

“Thank you to Western Sydney Convention Centre for helping us successfully deliver two event days, both internal and external, as part of Hilti’s Power Up product launch. The venue ticked all our boxes, from onsite accommodation and convenient parking to the flexibility to host both conference sessions and hands on tool demonstrations in one location. This made for a seamless indoor and outdoor event experience, and we truly appreciated the team’s support throughout.”

— Hilti Australia

Event Overview & Execution

Immersive Multi-Space Event Experience

The event utilised both the internal conferencing facilities of WSCC and more than 3,000 square metres of external car park space to create a highly interactive event environment.

Inside the convention centre, delegates attended conference presentations and a car launch showcase, while outside, the car park was transformed into a large-scale live demonstration zone featured drilling, direct fastening, concrete cutting, breaking demonstrations, and much more.

The WSCC foyer was extensively activated with product displays, branded installations, arcade-style games, and information displays, creating a vibrant and engaging atmosphere from the moment attendees arrived and throughout the event breaks.

The venue layout allowed conference sessions and demonstrations to run concurrently, giving delegates the flexibility to engage with multiple experiences throughout the day. Smooth movement between indoor and outdoor activations was supported through careful event flow planning, clear signage and coordinated operational management.

One of the standout moments of the event was the launch of new vehicles which created a strong visual impact and generated significant delegate engagement.

Flexibility within the venue layout was critical to the event’s success. The ability to adapt spaces for conferencing, networking, product showcases and outdoor activations enabled Hilti to deliver a fully integrated event experience tailored to multiple audience types.

From Day Delegate Catering to Gala Dining

Food and beverage played a key role in enhancing the delegate experience across the conference. During daytime sessions, delegates enjoyed streamlined day delegate catering designed to encourage networking and convenience throughout the program.

Lunch was catered to be taken outside and encourage flow between demonstrations and alfresco areas.

On the evening of Day One, guests attended an immersive vintage carnival themed gala dinner featuring a premium three-course menu, complemented by playful themed touches including popcorn and fairy floss. The combination of simple and seamless catering and elevated evening hospitality created a balanced and memorable event experience.

Integrated Accommodation & Delegate Experience

The conference generated more than 300 room nights across Pullman Sydney Penrith and Mercure Penrith, highlighting the strength of the integrated WSCC precinct for large-scale conferencing events.

Working closely with organisers, Event Managers coordinated group accommodation requirements across the precinct to deliver a seamless guest experience.

With Pullman Sydney Penrith directly connected to WSCC and Mercure Penrith located just a short two-minute walk away, delegates were able to move effortlessly between accommodation, conferencing, live demonstrations and evening functions throughout the event.

Overcoming Challenges

Operational Excellence & Event Delivery

.Delivering a large-scale conference alongside live outdoor demonstrations required careful planning and strong operational coordination across WSCC.

One of the key logistical challenges involved transforming more than 3,000 SQM of car park space into a safe and functional live demonstration zone. This required close collaboration between the WSCC Event Manager, suppliers and precinct stakeholders to manage traffic control, vehicle access, weight restrictions, safety compliance and live equipment logistics.

Additional operational challenges during exhibitor bump-in, including forklift delays and extended car park closures, were managed through proactive communication and coordinated stakeholder management, ensuring minimal disruption to the overall event experience.Strong collaboration across venue operations, suppliers and event stakeholders was instrumental in delivering a seamless event from bump-in through to bump-out.

No council or regulatory approvals were required for the use of the carpark and internal precinct roads, which meant quick decision making and ease of logistical planning.

Outcomes & Impact

The Hilti Power Up Product Launch and Conference successfully delivered a high-energy, immersive and highly engaging experience for both employees and customers who were in attendance. The event demonstrated the strength of WSCC as a flexible, large-scale event destination capable of supporting complex conferencing requirements alongside immersive outdoor activations and premium hospitality experiences.

Through careful planning, strong stakeholder collaboration and creative event design, the PowerUp Conference delivered a seamless experience that combined education, engagement and entertainment at scale.

WSCC was proud to partner with Hilti Australia to deliver this landmark event, including the venue’s first large-scale car park activation of its kind. The success of the PowerUp Conference 2026 reflects the strong collaboration between all teams involved, and WSCC is grateful for the opportunity to help bring Hilti’s ambitious vision to life through an innovative and immersive event experience.